Advertising Disclaimer (UK)

Our UK templates are built to the GDC’s Guidance on advertising and the CAP Code: every dentist shows their GDC number, qualification and country of qualification; the site states whether the practice is NHS, mixed or private; it carries the complaints route (including the Dental Complaints Service), a link to the GDC and an automatic "last updated" date. A content checker blocks prescription-only medicine advertising, "specialist" for anyone not on a GDC specialist list, and guaranteed-outcome claims before anything is published.

The practice and its registrants are responsible for their advertising. You review and approve your content before it goes live. Our tools reduce risk substantially, but final responsibility for what is published sits with the practice.

This page and our tooling are guidance, not legal advice. The current guidance is published by the GDC at gdc-uk.org and by the ASA at asa.org.uk. If you are unsure whether something is compliant, ask us — we will flag it — and take professional advice where needed.