Guides
The rules, in plain English
We build AHPRA-compliant websites for Australian dental practices, so we spend an unreasonable amount of time reading Ahpra’s guidance. These are the notes. Every claim is traced back to Ahpra or the National Law — not to another agency’s blog post, which is how most of the wrong numbers in this industry spread.
AHPRA compliance
What section 133 of the National Law actually prohibits, and how it applies to a dental practice website. Sourced to Ahpra throughout — including the parts the industry keeps getting wrong.
Can you put Google reviews on your dental website in Australia?
Some reviews are testimonials and are prohibited in dental advertising. Some are not. Here is exactly where Ahpra draws the line, who is responsible for reviews on which platform, and why editing a review to make it safe is worse than leaving it off.
Read7 minThe words you can’t use on an Australian dental website
The full 35-phrase list our own dental websites fail their build on, grouped by the provision of the National Law each one risks, with a compliant alternative for every phrase.
Read8 minBefore-and-after photos in Australian dental advertising: what’s actually allowed
Before-and-after images are not banned outright in Australian dental advertising — but the conditions are strict, and most practice galleries fail at least one of them. What Ahpra actually says, and how to show your work safely.
Read6 minWhat an AHPRA advertising breach actually costs
The maximum penalty for an advertising breach rose from $5,000 to $60,000 for an individual, and from $10,000 to $120,000 for a body corporate. What changed, when, and what actually happens when someone complains.
Read5 minThe Australian dental website compliance checklist
A page-by-page checklist covering AHPRA advertising requirements, Australian Consumer Law, the Spam Act and the Privacy Act — the four bodies of law that apply to an Australian dental practice website.
Read7 min
Costs & choosing a provider
What providers actually charge in Australia, what each tier includes, and how to work out whether it is worth it for your practice.
Getting found & getting booked
Getting found, getting enquiries answered, and growing your Google reviews without tripping over the rules.